A big step on my entrepreneurial journey


Why did you decide to go into business for yourself?

Were you sick of working for someone else?
Did you experience an unexpected loss of employment that you turned into an opportunity to become self-employed?

Whatever the reason, each of has our entrepreneurial origin story.

I was raised by entrepreneurs, but after a lifetime of watching them work hard, long hours, I’d thought it wasn’t for me.

So I graduated college with a master’s in social work, got a job and started a family. It was when my oldest son Zach was diagnosed with a form of autism after entering first grade that the foundation of my journey was solidified.

I had to quickly become an expert on autism, available resources, and best practices for parenting a child with such unique needs. It was in helping Zach, and later his brothers to navigate the complex waters of the autism spectrum that I discovered my lifelong struggles could be explained by undiagnosed ADHD and Dyslexia.

I became so skilled at raising my own children that other parents began clamoring for my advice. A small group strongly urged me to open my own practice and after about 18 months of prodding I did it. Now 9 years and 5 books later, I have an international following of those who seek my advice.

As a fellow entrepreneur, you know that the journey doesn’t always stay pointed in the same direction. This lifestyle teaches us, grows us and transforms us. Over the past nine years I’ve learned so much about myself, most importantly, that raising a child on the autism spectrum doesn’t require you to be an expert on autism per se‘, you will do any child a greater service if you simply learn to model the importance of simply being human.

You teach them (through your example) that:

  • Perfectionism isn’t a strategy for success, but trial and learning is.
  • Delegating isn’t a sign of weakness, it’s the realization that your personal and business growth depends upon your opportunity to focus on your core genius, the gift that differentiates you from your competitors.
  • Succeeding in partnership instead of alone allows you to go further, faster and impact more lives.
  • This is just the tip of the iceberg

Why am I telling you all of this?

A few years ago I realized that I had effectively painted myself into a corner (entrepreneurially speaking). When I started my practice nine years ago I chose the name, I’m An Aspie, Inc., (NOTE: ‘Aspie’ is a colloquial term coined by the adult community of those with Asperger’s Syndrome, a form of autism, to depathologize their experience) as it captured my close identification with the autism community and my commitment to them.

But as I grew as a parent, an entrepreneur, and most importantly as a person. I realized that I had so many other talents, talents I really enjoyed using, but could find few opportunities to express as long as I was known solely as “The autism parenting guy.”

I realized, that if I was going to become the change I wanted to see, I needed to make some changes, one of the biggest was the name of my business. With that, I am happy to announce that as of today, the legal name of my business is Brian R. King International, Inc.

What does that mean moving forward? The special needs community has been an important part of my life for the past nine years, as I’m raising children with special needs, that community will always have a place in my life. But I know I can do more.

Over the years, I’ve discovered a gift for helping people learn to see their lives as an empowering story of trips, triumphs and opportunities to bring value to the lives they touch every single day. Little did I know that this ability would be attractive to businesses looking to more authentically connect with their customers.

One company in particular called Microshare Intl, approached me with an opportunity to joint venture with them on several long term projects that will allow me to use my gift for storytelling to help its clients better connect with their customers. This is a very exciting time for me and my business, I hope you’ll come along for the journey.

Remember, the journey of our lives is more a maze than a highway. It can feel like there are more falls than forwards and more stops than goes. But you know what, if that’s how your life feels then it means you’re doing it right. The journey of an entrepreneur is about perseverance, resilience, creativity, passion and vision. It’s also about humility, partnership and humanity. Here’s to your journey, may it lead you to the place where dreams and reality meet.

Thanks for being you.

Change the channel on disagreements

turn it around

Do you know that feeling of watching a TV show and then becoming bored, you do right? So what do you do, you change the channel. Life is too short to waste on giving your attention to something that doesn’t serve you, are you with me?

Now, think about that feeling of focus and absorption you experience when you find a channel you like. So tell me, during that state, are you thinking about the boring show you just turned off? Of course not, you’re giving your full attention to what you’re watching now.

What’s your point Brian? Here it is.

When you’re having a conversation with a friend or colleague and a misunderstanding occurs, one of you may become defensive and say something hurtful to the other. This happens more often than either of us would like huh.

What can become more difficult than hearing the words that were said, is moving on from them once an apology is given.

My wife and I sometimes snap at each other when we’re tired, anxious or frustrated. It’s the same at work when the boss snaps at you.

However, when the words are followed by, “I’m sorry” and a reassurance that the frustration isn’t about you, it can be easier to breathe a sigh of relief and let it go.

Why am I telling you all of this? It’s because hanging on to the emotion of these moments saps your energy, focus and productivity. Especially if it happens often and you allow the emotional energy to accumulate. So what do you do?

I recommend you do the same thing you do when you’re watching TV, you change the channel.

When someone snaps at you or in some other way sullies your mood with attitude you put yourself in the same state you would if you were watching a TV show that suddenly became upsetting. You’d say quietly to yourself, “Well this sucks, I wonder what else is on, or can I find something better to give my attention to.” 

Then you walk away from that negative interaction, find something new to work on and say to yourself, “Ah, I like this better.” Allow yourself to experience the feeling of how much more you like what you’re focusing on now. Immerse your feeling and your focus into the new activity and it will be much easier to let go of the negativity from the moment before.

Give this a try and let me know how it goes. Thank you in advance for sharing this.

Thanks for being you.

The boss’s request and your challenge to remember anything


Your boss has something very important for you to do and s/he walks up to you saying, “Johnson I need . . .” and then it begins.

Your short term memory SUCKS and You know it. You also know you have to capture the boss’s request because s/he’s a busy person and is counting on you to do your job and do it well, right?

So besides asking him to repeat himself five times what do you do? You use a system.

Let’s KISS (Keep It Simple Student) shall we? Here are a few options.

Option 1

If you know your boss frequently sends you lengthy emails (not always organized), or comes to your desk to deliver his request the same way, you need a way to organize it and execute it, right?

My best recommendation to you is to have a pad of paper, your smart phone, or whatever else you use to take important notes on and have it ready with the following outline . . . 

  • What is the stated problem?
  • What is the desired solution?
  • Who is this for?
  • When is it needed by?
  • What are my first steps?
  • What information do I need to complete this request (who has it)?
  • Why must I do this?

Answer: To show the boss how good I am at what I do.
To show him I’m an asset, etc.

Remember, the order of the questions (or even the questions themselves) is less important than your ability to gather what you need to take organized action in order to create consistent results for your employer or client.

Option 2

If you want to work from a list that is more concise I recommend something like this:

  • Problem:
  • Solution:
  • Action:
  • Delivered by:

How much time, over the course of the week will it save both of you to use this method? Lots. 

Please ask me any questions you have on how to use this approach effectively. Also, feel free to share your strategies with me.

Thanks for being you.