We’re in business to make an IMPACT, right?
One problem for many of us, is that we hide behind safe content to build our brand. You tweet inspirational quotes from historically revered figures. You share your new blog article with a comforting theme and no real challenge to your followers ego.
I’m not saying you should kick your reader in the balls (metaphorically), but by all means give him something to snap him out of the status quo he’s been living.
He comes to you to show him a way to a better result, respectfully and yet strongly. You and I aren’t teaching babies how to walk are we? No, we’re teaching adults how to run, climb and soar by taking risks. I’m not saying you should be a dick, nor should you coddle them. You must be clear about the good, the bad, and the ugly that comes with the path you’re qualified to lead them down. You must also be clear about your approach to succeeding regardless.
I’ve begun taking more risks with my social media content and honestly, it was an unconscious step. It wasn’t part of a thought out strategy, it was simply a desire to cut the crap. I’ve been going through a health crisis and sharing my journey on social media. In fact, I’ve been sharing it with zero sugar coating. I’m not talking about 1cyberbitching here. I’m talking about letting my tribe in on my falls as though they are trusted friends I can count on to help me get back up.
What does this have to do with business? EVERYTHING! When we take risks in business as well as in our personal lives, we may experience success and eventually we do if we stick with it long enough. But on the way to that success we experience a string of slamming doors, hell no’s and faceplants. Each one of them presents us with the choice to quit or get back up and keep moving forward.
I’ve been more raw on social media than I’ve ever been before and here’s what I’ve been discovering. The bigger the fall I take and recover from, the more credibility I have with others that I can help them to do the same. In fact, just by virtue of modeling resilience to others, many become inspired and say to themselves, “If he can do it, I can do it.”
As I’ve been sharing in this way I’ve gotten my share of support as well as my share of shit from people who don’t like what I’ve been sharing. At first I let it hurt me because my situation has left me feeling more vulnerable. Then it hit me, being afraid to speak up may protect me from the 2haters, but it will also prevent the helpers from hearing me.
So I made a decision. I will NOT fear sharing my message, in fact, I look forward to using my content to banish the haters from our tribe, all those who only contribute negativity.
My filter hasn’t come off completely, mind you, but it definitely has a leak. Here’s an example. After a barrage of comments that were blaming, shaming and downright mean. Because I had the audacity to ask for donations to help defray the overwhelming expense of making my life wheelchair accessible. I responded with the following post:
As you can see, the number of likes is admirable and the comments I received were very encouraging. What you don’t see in this post are any comments from the negaholics that had previously damned me. Interesting, huh?
The authenticity and transparency of my post brought a flood of positive response from those it resonated with, and I suspect, was the equivalent of insect repellant for haters.
I’ve written several posts since then which you can view on my Facebook profile here, posts in the same spirit of raw authenticity.
I have also received more donations and more calls asking for my services. Why do you think that is? My theory is because it is becoming abundantly clear that I’m not bullshitting people.
I’m not pretending to be an entrepreneurial superhero with no chinks in my armor. I’m showing my bumps, bruises, falls and failures to my tribe. My emphasis is on the fact that none of it can or will ever stop me because my vision is bigger than my pain.
Does your life teach that? That your vision and bigger than your pain, and thus, no adversity can stop you? Then show your people that.
People can’t learn much from someone presenting themselves as picture perfect. A person who emerged from his mother’s womb successful.
People learn from other human beings. Those who walk a similar path, understand the struggles and persevere regardless.
My friend, you and I are both sick of the smoke and mirrors many marketers ship to the public. It’s suffocating us and makes us yearn for a breath of fresh air.
Breathe in courage, and breath out raw authenticity. The world needs it and you’re sick of hiding it.
Thanks for being you.
1hater – someone who resorts to personal attacks in response to a piece of content they disagree with.
2cyberbitching – the incessant whining about one’s problems in search of sympathy without any interest in changing one’s circumstances.