Why did you decide to go into business for yourself?
Were you sick of working for someone else?
Did you experience an unexpected loss of employment that you turned into an opportunity to become self-employed?
Whatever the reason, each of has our entrepreneurial origin story.
I was raised by entrepreneurs, but after a lifetime of watching them work hard, long hours, I’d thought it wasn’t for me.
So I graduated college with a master’s in social work, got a job and started a family. It was when my oldest son Zach was diagnosed with a form of autism after entering first grade that the foundation of my journey was solidified.
I had to quickly become an expert on autism, available resources, and best practices for parenting a child with such unique needs. It was in helping Zach, and later his brothers to navigate the complex waters of the autism spectrum that I discovered my lifelong struggles could be explained by undiagnosed ADHD and Dyslexia.
I became so skilled at raising my own children that other parents began clamoring for my advice. A small group strongly urged me to open my own practice and after about 18 months of prodding I did it. Now 9 years and 5 books later, I have an international following of those who seek my advice.
As a fellow entrepreneur, you know that the journey doesn’t always stay pointed in the same direction. This lifestyle teaches us, grows us and transforms us. Over the past nine years I’ve learned so much about myself, most importantly, that raising a child on the autism spectrum doesn’t require you to be an expert on autism per se‘, you will do any child a greater service if you simply learn to model the importance of simply being human.
You teach them (through your example) that:
- Perfectionism isn’t a strategy for success, but trial and learning is.
- Delegating isn’t a sign of weakness, it’s the realization that your personal and business growth depends upon your opportunity to focus on your core genius, the gift that differentiates you from your competitors.
- Succeeding in partnership instead of alone allows you to go further, faster and impact more lives.
- This is just the tip of the iceberg
Why am I telling you all of this?
A few years ago I realized that I had effectively painted myself into a corner (entrepreneurially speaking). When I started my practice nine years ago I chose the name, I’m An Aspie, Inc., (NOTE: ‘Aspie’ is a colloquial term coined by the adult community of those with Asperger’s Syndrome, a form of autism, to depathologize their experience) as it captured my close identification with the autism community and my commitment to them.
But as I grew as a parent, an entrepreneur, and most importantly as a person. I realized that I had so many other talents, talents I really enjoyed using, but could find few opportunities to express as long as I was known solely as “The autism parenting guy.”
I realized, that if I was going to become the change I wanted to see, I needed to make some changes, one of the biggest was the name of my business. With that, I am happy to announce that as of today, the legal name of my business is Brian R. King International, Inc.
What does that mean moving forward? The special needs community has been an important part of my life for the past nine years, as I’m raising children with special needs, that community will always have a place in my life. But I know I can do more.
Over the years, I’ve discovered a gift for helping people learn to see their lives as an empowering story of trips, triumphs and opportunities to bring value to the lives they touch every single day. Little did I know that this ability would be attractive to businesses looking to more authentically connect with their customers.
One company in particular called Microshare Intl, approached me with an opportunity to joint venture with them on several long term projects that will allow me to use my gift for storytelling to help its clients better connect with their customers. This is a very exciting time for me and my business, I hope you’ll come along for the journey.
Remember, the journey of our lives is more a maze than a highway. It can feel like there are more falls than forwards and more stops than goes. But you know what, if that’s how your life feels then it means you’re doing it right. The journey of an entrepreneur is about perseverance, resilience, creativity, passion and vision. It’s also about humility, partnership and humanity. Here’s to your journey, may it lead you to the place where dreams and reality meet.
Thanks for being you.